If you’re creating content and want to make money online, you’ve probably wondered: How much does Facebook pay for views? With so many creators turning posts and videos into income sources, it’s important to understand how Facebook’s monetization works, especially in the U.S., where earning potential is higher.
In this article, we’ll break down the average earnings per view, what affects your income, and how to get started. Whether you’re just beginning or looking to boost your revenue, this 2025 guide has everything you need to know.
What Is Facebook Monetization?
Facebook monetization is the process of earning money through your content, including videos, Reels, live streams, and even image or text posts. In 2024, Facebook streamlined its creator tools into one program called the Content Monetization Program.
With this, creators can:
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Run ads on videos and Reels
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Accept Stars (virtual tips) during live streams
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Earn bonuses for high-performing content
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Collaborate with brands via affiliate tools
💡 According to Meta, over 2 million creators now earn from Facebook, with over $3 billion paid out globally since 2020. You can review Facebook’s full eligibility and toolset on their Meta for Creators – Monetization Overview. ✅
How Much Does Facebook Pay for Views in 2025?
Earnings vary based on audience, content type, and engagement. However, here’s a general breakdown for U.S.-based creators:
| Content Type | CPM Range | 1 Million Views (Est.) |
|---|---|---|
| Reels (Comedy, Short) | $2 – $5 | $2,000 – $5,000 |
| Long-form (Business) | $8 – $12 | $6,000 – $10,000 |
| Tutorials (Tech, Finance) | $10 – $15 | $8,000 – $15,000 |
On average:
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Per View: $0.01 to $0.02
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Per 1,000 Views (CPM): $8 to $10
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Per 1 Million Views: $5,000 to $10,000
Note: Finance and tech content earn significantly higher than entertainment or lifestyle.
Factors Influencing Facebook Earnings
Not every view earns the same. Several things affect how much Facebook pays for views:
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Viewer Location: Audiences from the U.S. typically bring in the most ad revenue.
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Content Length: Videos longer than one minute with mid-roll ads tend to earn more.
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Engagement: Higher likes, comments, and shares can push your content to more viewers.
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Ad Placement: Mid-roll and overlay ads tend to perform better than pre-roll ads.
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Watch Time: Facebook rewards creators for videos that keep people watching until the end.
Facebook Monetization Requirements (2025 Update)
To qualify for monetization tools, you must meet Facebook’s latest criteria:
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Be 18+ years old
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Have a Page or Professional Profile with 500+ followers
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Post at least 5 active videos (not Reels alone)
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Follow Monetization Policies, Community Standards, and Terms of Use
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Maintain an active Page for 30+ days
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Live in an eligible country like the United States
Once eligible, you can access In-Stream Ads, Ads on Reels, and performance bonuses.
Real-World Earnings Examples
Here are some examples of what U.S.-based creators are earning:
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A travel vlogger with engaging Reels may earn about $3,500 for a million views.
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A small business coach sharing tutorials can make around $6,000 for 1 million views due to higher ad rates.
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A comedy creator with viral content might earn about $2,000 for 1 million views, depending on their audience and watch time.
These numbers give you a good idea of how much Facebook pays for views in different content categories.
How to Start Earning from Facebook Views
Ready to start making money? Follow these steps to get started the right way:
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Switch to Professional Mode: Turn on this mode on your profile or Page to access monetization features.
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Create Engaging Content: Post videos regularly. Reels and longer-form videos work best.
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Boost Follower Count: Promote your Page on other platforms like Instagram or TikTok.
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Enable Monetization Tools: Apply for In-Stream Ads and Ads on Reels when eligible.
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Use Creator Studio or Meta Business Suite: Track views, engagement, and earnings all in one place.
Once everything is set up, your videos will start showing ads automatically and generate income.
Conclusion
So, how much does Facebook pay for views? While the exact figure depends on many factors, U.S. creators typically earn between $8 to $10 per 1,000 views, and potentially thousands of dollars for viral videos.
To maximise your earnings:
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Focus on U.S.-based audiences
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Create quality content that keeps people watching
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Make sure you qualify and activate Professional Mode to begin earning.
If you’re consistent and meet the right criteria, Facebook can be a great way to earn extra income or even build a full-time career as a content creator.
FAQs
1. Can creators outside the U.S. earn from Facebook views?
Yes, but CPM rates may be lower. The U.S., UK, and Canada generally offer the highest payouts.
2. Do Reels earn less than longer videos?
Reels grow quickly and offer bonuses, but longer videos allow mid-roll ads, often earning more per view.
3. How often does Facebook pay creators?
Payouts are monthly, once you reach the $100 minimum threshold.
4. Can I earn with a personal profile or just a Page?
As of 2024, Professional Mode allows personal profiles to access monetization tools.
5. What niche pays the most on Facebook?
Tech, finance, business tutorials, and health typically have the highest CPMs.
Read more: Financial Updates Aggr8finance: Everything You Should Know
