Push notifications are one of the prime marketing strategies that are not only used to attract the audience but also to draw sales. If used correctly, they can improve your brand’s value and can help you to take your business to the next level. This is why most of the apps use React Native Push Notifications. It doesn’t matter whether your users are on the Android platform or the IOS platform, you can target them both, effectively.
But if you are wondering that sending simple push notifications will do the job, you need to reconsider. You are required to use tricks to beat your market competitors. You have to be effective with what to send and when to send it.
Didn’t get it? No worries! Let us dig deeper.
- Timing: When it comes to Push Notifications, timings play a crucial role. If you are randomly sending push notifications during your user’s busy hours, you will not be able to draw the results you were looking for.
If you want to draw effective results you need to send push notifications during idle hours. This will increase the chances of opening the notifications. As a result, you will be successfully able to bring users to your platform thus further increasing the chances of a sale right on the spot.
- Frequency: The frequency of sending notifications matters a lot. Although you are in control of sending notifications and you can send as many as you can. But if you are simply sending notifications without any crucial information you are irritating the user.
The thing is, it is good to approach your users with some alerts, reminders, offers, discounts, updates, etc. But there is a limit to push notifications. If you are sending too many push notifications within a short period you are irritating the user. This can make a user unsubscribe from your services or uninstall the app.
- Rich Media: One of the prime advantages of using push notifications is, it allows you to add rich media. This means you can add images, graphics, gifs, videos, emojis, etc to make notifications more effective.
Rich media not only provides you an ability to carry more content as compared to an average text message but it also creates an eye-catchy effect. This motivates the audience to open and see the notification right on the spot. As a result, the chances of closing the deal right on the spot are higher.
- Personalization: Personalization plays a crucial role in sales. You can’t sell even your best-selling products and services to all. This is so because every individual has a different taste.
But if you are reaching your audience with personalized push notifications you are increasing the chances of a sale. If not at that moment then at least you can expect to wish-listing that item or service from the customer side. You can use push notifications or other analytics tools to collect behavioral data. You can use this data to send personalized notifications.
- Call-to-Action Buttons: React Native Push Notifications allows you to use call-to-action buttons. The thing is, sometimes the users get confused or they are not able to find out the next step.
But you can make their task easier by guiding them. You can show them directions to take the next step. This will land the user directly on a specific page. As a result, this will increase the chances of a sale.
- Alerts, Reminders, Sharing brand information, etc: Push notifications are not only for sharing information. You can do more than that. You can remind your users regarding personal deals, price drop alerts, abandoned cart notifications, etc.
Apart from this, you can send notifications regarding your plans or the struggles that you have faced in building your company. This will help to build a solid relationship with the audience.
- Feedback: Don’t miss this opportunity. You can ask your customers for regular feedback using push notifications. This will not only make them feel special but will also let you know about various bugs in your app.
You can use this opportunity to fix various bugs as early as possible. You will also be able to provide better services. Apart from this, you can also earn free advocacy from your loyal customers.
When it comes to Push Notifications, it’s not all about sending a simple text to anyone, any time and at any frequency. You need a technique. You must be aware of several tricks and tips that you can use to get better results. Some of the top tricks are presented to you here in this guide.
Author Bio: Wonderpush provides React Native Push Notifications services. You can use them to grow your business. It doesn’t matter if you are running low on budget you will easily get a plan within your limits.
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