How To Start a Fitness Business: 9 Simple Steps

There are so many people who want to get healthy and start a fitness journey, but they do not know where to begin. This is why fitness businesses are essential as it provides the necessary knowledge that a person needs to start their fitness journey, such as exercise plans, teaching people the proper techniques to follow, and so on. 

As an expert in the field, you need to be able to market your brand to your potential clients, and one of the best ways to do so is through a fitness business. A fitness business offers online or in-person fitness services – you can learn more here – and no matter your niche, you should be able to provide all the important services through your fitness business. If you have chosen to start a fitness business, there are a few fundamentals that you should be aware of regardless of your niche. 

Luckily, this article outlines nine simple steps you should follow to start a successful fitness business. With this, you can begin your journey in the fitness industry, so keep reading for more information. 

Nine Simple Steps 

1. Discover Your Niche

The first and essential step to starting your fitness business is discovering your niche – you need to choose a particular fitness program. Are you interested in becoming a personal trainer or a yoga instructor? If it is the latter, you must purchase a studio, hire yoga instructors and rent the right equipment. So, you need to know what exactly you want to specialize in.

When conducting research, you need to be aware of and understand your target audience, your competition (this is both local and virtual so consider your neighborhood and social media spaces), and the fitness trends in your area. For example, there could be a demand for a women-only gym in your neighborhood. List out the available opportunities you get from your research and choose whatever works best for you.

2. Draw Up a Business Plan

Once you have chosen your niche, the next step is to draw up a business plan – there is no successful business without a business plan. A business plan is a professional document that dictates how you will start and operate your fitness business – it entails your strategies, goals, financial projections, customer analysis, operational plans, etc. Your business plan should be made to suit your needs and your fitness business.

When building a business plan, you should consider many factors, including your goals, competition, target market, starting costs, etc. Lastly, you should choose a business structure which also depends on many factors like how many staffs you want to hire.

3. Give Your Fitness Business a Name

Every business should have a name they are known by, and a good brand name is a huge determinant of your success in the fitness industry. A beautiful and impactful brand name will help to improve brand awareness (draw more people to your fitness business) and build a strong emotional connection between you and your clients. 

The name of your fitness business should not be more than two words and be easy to pronounce and spell. Remember that people and your clients will know you, so the name should be easy to remember and catchy enough to stick.

4. Fund Your Fitness Business

The first question you should ask yourself is whether it will be an online or in-person fitness business. Your answer to this question will determine how much you need, and remember to draw up a budget. Once you have chosen the name for your fitness business, the next step is to fund the business, as no business can survive without funds.

You can choose to secure a business loan, fund your business yourself, or partner with people willing to invest in your fitness business. Although, the more money you invest into your fitness business personally, the more power you will have in running it.

5. Find a Location

You must choose a strategic location for your fitness business – you could rent a space or purchase a property. When selecting a site, you need to consider whether it is convenient for your target audience, if it is easily accessible, and the surrounding areas. You need to do thorough research as your fitness business location will affect the price of your services and products. 

Even if your fitness business is online, you still need to find an appropriate space where you can shoot your workout videos, have live sessions and run your business in general. You need a well-lit and quiet area, and it is advisable to use the same location for every video.

6. Create a Website

The best way to market your business is by creating a website displaying all your services. This will allow you to reach a wider audience and serve as the main attraction where people can learn about your services, book sessions, watch training videos, etc. You should have access to the best client management software, which will help you achieve many things quickly (click here for more information).

You can add various elements to your fitness site like photos, videos, testimonials, contact information, etc. Your website can also serve as a way to boost profits by selling personal coaching programs or workout videos.

7. Acquire the Necessary Paperwork 

As a fitness trainer with a fitness business, you must have some training and certification to prove your credibility. You can get your certificate from NASM, ACSM, or NSCA – accredited organizations. You also need to obtain some permissions before you own a business and business insurance is essential so that your business and clients are legally protected. 

8. Social Media

Social media is a powerful tool that you can use to engage your clients (client retention) and attract new clients to your fitness business. Potential clients will always check your social media networks to see what your business is about, so you should treat it the way you treat your client management software. 

Create different content about fitness tips and post them regularly. Also, include before and after pictures as people love to see changes. 

9. Analyze Your Performance

Take some time to analyze your performance and see how well you have done. Luckily, you can easily access a detailed report through client management software. It will provide all the necessary information you need concerning new and returning clients (their progress, personal information, sessions booked, etc.)


Starting a fitness business is not easy as it requires a lot of time and work. But, you can follow the nine steps above to make your job easier. You should have access to the best client management software as it will help you to manage your client list and every other aspect of your fitness business – see more here.

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